Market Research Analysts and Marketing Specialists Salary in California
In California, market research analysts and marketing specialists earn a median of $92,770 per year.
Median (California)
$92,770
Bottom 10%
$47,980
Top 10%
$178,140
Employed in California
108,460
How California compares
Refit analysis ·In California, market research analysts and marketing specialists earn a median of $92,770 — 21% above the national median of $76,950. Locally the range runs $47,980 to $178,140. About 108,460 people hold this role in the state.
Refit analysis ·California ranks #4 of 54 states for market research analysts and marketing specialists pay — roughly the 94th percentile among states. That trails the top-paying state (Delaware, $98,650) by 6%. State employment of about 108,460 also shapes how competitive local openings are.
National benchmark
US median
$76,950
US bottom 10%
$42,070
US top 10%
$144,610
Skills that move pay in this role
- Reading Comprehension
- Writing
- Critical Thinking
- Active Listening
- Speaking
- Active Learning
- Mathematics
- Monitoring
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