Skills for Market Research Analysts and Marketing Specialists
The skills, knowledge, and tools that matter most for market research analysts and marketing specialists, ranked by O*NET importance — so you know what to lead with on your resume.
What to lead with
Refit analysis ·O*NET rates Reading Comprehension, Writing, Critical Thinking as the highest-importance skills here — so a resume aimed at this role should lead with evidence of those, not a generic skills list. On the tools side, O*NET flags Adobe Creative Cloud software, Canva, Google Analytics, Microsoft Excel as in-demand technologies for this role.
Top skills (ranked by importance)
O*NET importance score in parentheses (1–5).
- 1.Reading Comprehension4
- 2.Writing4
- 3.Critical Thinking4
- 4.Active Listening3.88
- 5.Speaking3.88
- 6.Active Learning3.5
- 7.Mathematics3.25
- 8.Monitoring3.25
- 9.Learning Strategies3
- 10.Science2.25
Show these skills on your resume for Market Research Analysts and Marketing Specialists
Honest tailoring
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Knowledge areas
- English Language
- Customer and Personal Service
- Sales and Marketing
- Mathematics
- Administration and Management
- Communications and Media
- Administrative
- Computers and Electronics
Core work activities
- Getting Information
- Analyzing Data or Information
- Interpreting the Meaning of Information for Others
- Processing Information
- Working with Computers
- Making Decisions and Solving Problems
- Organizing, Planning, and Prioritizing Work
- Communicating with People Outside the Organization
- Establishing and Maintaining Interpersonal Relationships
- Thinking Creatively
In-demand tools & technology
- Adobe Creative Cloud software
- Canva
- Google Analytics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Salesforce software
- TikTok
- Adobe After Effects
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Redshift
- Apache Hadoop
- Apache Hive