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Career overview · SOC 41-9041

Telemarketers

Solicit donations or orders for goods or services over the telephone.

Also called: Call Agent · Inside Sales Representative (Inside Sales Rep) · Telemarketer · Telemarketing Sales Representative (Telemarketing Sales Rep) · Telephone Sales Representative (TSR) · Telephone Service Representative (TSR)

Median pay (national)
$34,410
$24,620–$48,930 (10th–90th)
Employed (US)
66,430
BLS OEWS, May 2024
Outlook 2024–34
-22.1%
~6,500 openings/yr
Typical entry
No formal educational credential

What the numbers say

Refit analysis ·Pay for telemarketers shows a broad range: the top 10% earn $48,930 versus $24,620 at the bottom 10% — 2.0x. The median of $34,410 leaves roughly 42% of headroom to the 90th percentile, which is where seniority, specialization, and the skills below tend to pay off.
Refit analysis ·Employment is projected to change -22.1% from 2024 to 2034 — a projected decline, against +3% across all occupations. Even so, BLS projects about 6,500 openings a year, mostly to replace workers who retire or change careers.
Refit analysis ·Where you work moves the number a lot. Across the 45 states with released data, New Mexico pays the most for this role (median $66,700, +94% vs the national median), while Mississippi sits lowest at $21,410 — a 212% spread for the same job title.
Refit analysis ·O*NET rates Speaking, Active Listening, Reading Comprehension as the highest-importance skills here — so a resume aimed at this role should lead with evidence of those, not a generic skills list.

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Top skills employers ask for

Ranked by O*NET importance for this occupation.

  • Speaking
  • Active Listening
  • Reading Comprehension
  • Critical Thinking
  • Writing
  • Monitoring
  • Active Learning
  • Learning Strategies
  • Mathematics
  • Science

What they actually do

Core O*NET tasks for this role.

  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Explain products or services and prices, and answer questions from customers.
  • Maintain records of contacts, accounts, and orders.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  • Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  • Conduct client or market surveys to obtain information about potential customers.

Tools & technology

  • Salesforce software
  • Zoom
  • Acarda Sales Technologies Acarda Outbound
  • Automatic call distribution software
  • Database Systems Corp Telemation
  • Microsoft Dynamics
  • Remote access call center software
  • Softphone software
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Word

Knowledge areas

  • Sales and Marketing
  • Customer and Personal Service
  • English Language
  • Administration and Management
  • Computers and Electronics
  • Communications and Media
  • Administrative
  • Law and Government