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Resume skills guide · SOC 11-2011

Skills for Advertising and Promotions Managers

The skills, knowledge, and tools that matter most for advertising and promotions managers, ranked by O*NET importance — so you know what to lead with on your resume.

What to lead with

Refit analysis ·O*NET rates Active Listening, Speaking, Critical Thinking as the highest-importance skills here — so a resume aimed at this role should lead with evidence of those, not a generic skills list. On the tools side, O*NET flags Microsoft Excel, Microsoft Office software, Microsoft PowerPoint as in-demand technologies for this role.

Top skills (ranked by importance)

O*NET importance score in parentheses (1–5).

  • 1.Active Listening4.12
  • 2.Speaking4
  • 3.Critical Thinking4
  • 4.Reading Comprehension3.75
  • 5.Writing3.75
  • 6.Active Learning3.25
  • 7.Monitoring3.25
  • 8.Mathematics3
  • 9.Learning Strategies3
  • 10.Science1.62

Show these skills on your resume for Advertising and Promotions Managers

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Knowledge areas

  • Sales and Marketing
  • English Language
  • Communications and Media
  • Customer and Personal Service
  • Administration and Management
  • Computers and Electronics
  • Administrative
  • Mathematics

Core work activities

  • Working with Computers
  • Communicating with People Outside the Organization
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Organizing, Planning, and Prioritizing Work
  • Thinking Creatively
  • Establishing and Maintaining Interpersonal Relationships
  • Making Decisions and Solving Problems
  • Updating and Using Relevant Knowledge
  • Selling or Influencing Others

In-demand tools & technology

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Adobe After Effects
  • Adobe Creative Cloud software
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Extensible markup language XML
  • Facebook
  • Google Analytics
  • HubSpot software
  • Hypertext markup language HTML
  • JavaScript
  • Marketo Marketing Automation
  • Microsoft SQL Server