Skills for Public Relations Specialists
The skills, knowledge, and tools that matter most for public relations specialists, ranked by O*NET importance — so you know what to lead with on your resume.
What to lead with
Refit analysis ·O*NET rates Active Listening, Speaking, Reading Comprehension as the highest-importance skills here — so a resume aimed at this role should lead with evidence of those, not a generic skills list. On the tools side, O*NET flags Adobe Creative Cloud software, Adobe InDesign, Adobe Photoshop, Canva as in-demand technologies for this role.
Top skills (ranked by importance)
O*NET importance score in parentheses (1–5).
- 1.Active Listening4.12
- 2.Speaking4.12
- 3.Reading Comprehension4
- 4.Writing4
- 5.Critical Thinking3.88
- 6.Active Learning3.38
- 7.Monitoring3
- 8.Learning Strategies2.88
- 9.Mathematics2
- 10.Science1.5
Show these skills on your resume for Public Relations Specialists
Honest tailoring
See how your resume lines up with Public Relations Specialists
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Knowledge areas
- Communications and Media
- English Language
- Administration and Management
- Customer and Personal Service
- Sales and Marketing
- Computers and Electronics
- Administrative
- Personnel and Human Resources
Core work activities
- Communicating with Supervisors, Peers, or Subordinates
- Communicating with People Outside the Organization
- Getting Information
- Establishing and Maintaining Interpersonal Relationships
- Developing Objectives and Strategies
- Thinking Creatively
- Making Decisions and Solving Problems
- Organizing, Planning, and Prioritizing Work
- Updating and Using Relevant Knowledge
- Working with Computers
In-demand tools & technology
- Adobe Creative Cloud software
- Adobe InDesign
- Adobe Photoshop
- Canva
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft SharePoint
- WordPress
- Adobe After Effects
- Adobe Illustrator
- Apple macOS
- Cascading style sheets CSS
- Cisco Webex